Selected Work
I led the creative direction on each of these projects, working closely with clients. Here’s a look at what we built together.
Pinterest - Inspiration Nation
Creative Strategy · Storytelling · Social Content
What we made:
Day-in-the-life vlogs, short promos, social posts, a campaign website, and digital marketing materials
How we worked:
With a big global launch in mind, I kept things moving with clear timelines, regular check-ins, and space for quick feedback—making sure we hit the mark (and the deadline).
The result:
The content connected Pinterest’s audience with advertising partners, boosted engagement, and opened the doors to exciting brand deals and collabs.
Facebook - Social Travel
Global Campaign · Content Creation · Video
What we made:
Travel vlogs and social content, telling real stories from around the world.
How we worked:
I led production across global locations — from scouting and permits to shot lists and schedules — then captured real travel stories on the ground.
The result:
The campaign boosted Meta’s presence in the travel space, driving engagement across Europe, the US, and Asia, and opening the door to new brand partnerships.
Parallels - Working Community
Content Creation · Short-Form Video · Social Media Strategy
What we made:
Short-form social media posts and content strategy.
How we worked:
I developed a social media campaign that streamlined the process for the team, batch-producing content with an optimised schedule to reduce the need for constant management.
The result:
Increased visibility on social media with professional-quality, reusable footage, positioning Parallels as the go-to workspace for top creatives.
Twitter - Community Voices
Content Creation · Short-Form Video · Social Media Strategy
What we made:
Short-form content highlighting Black and Asian communities on Twitter (before it became X).
How we worked:
I led the production and conducted interviews to authentically showcase how these communities engage with the platform.
The result:
Amplified voices on Twitter, leading to increased brand partnerships and advertising opportunities for this demographic.
Meta - Accessibility
Creative Strategy · Ethnographic Film · Inclusive Design
What we made:
Long-form films highlighting how people with accessibility needs experience technology and VR.
How we worked:
We travelled across the UK, US, and Japan, capturing a range of real user journeys and perspectives to reflect the diversity of accessibility needs.
The result:
The films brought visibility to the importance of inclusive design at Meta, helping place accessibility at the centre of future VR development.